Office of Development and Alumni Relations
Brand Guidelines
Color Palette
The Office of Development and Alumni Relations uses the primary University colors: UT Dallas orange and UT Dallas green. If possible, these two colors should be used in projects promoting the University.
The secondary color may be used to accent the primary colors. Silver or any tints of black can be used to complement the color palette
Primary Colors
UT Dallas Orange
158 PANTONE
0-65-94-0 CMYK
232-117-0 RGB
e87500 WEB
UT Dallas Green
3435 PANTONE
87-45-78-49 CMYK
18-71-52 RGB
154734 WEB
Secondary Colors
Silverleaf
3375 PANTONE
65-0-50-0 CMYK
80-190-156 RGB
50be9c WEB
Neutrals
877 PANTONE
Metallic
Any tints of black can be used to complement the color palette.
Typography
Our Office Font: Proxima Nova
The Office of Development and Alumni Relations uses Proxima Nova as our default font. Default fonts are preferred for daily use in print and electronic media. Proxima Nova can be synced to your computer through Adobe Typekit when you sign in using your Enterprise ID.
For questions regarding the install or activation of fonts on your computer, please contact the OIT Help Desk.
Specialty Fonts: Modesto Text and Modesto Poster
Modesto is used for the University wordmark. This font should be used throughout all designed pieces as headers, links and other specialty cases. Modesto Text and Modesto Poster can be synced to your computer through Adobe Typekit when you sign in using your Enterprise ID.
Note: Modesto Poster should only be used in instances where all-caps is required as this font does not contain lowercase letters.
For questions regarding the install or activation of fonts on your computer, please contact the OIT Help Desk.
Logo Usage Guidelines
The Office of Development and Alumni Relations adheres to a paired down set of University monograms, emblems and wordmarks that can be found and downloaded below. The University of Texas at Dallas wordmark or emblem should be used as the primary identifier of the University. The emblem is an excellent substitute for the University seal, which is restricted to official University documents, presidential communications, diplomas and other official collateral. Anywhere that features one of the UTD monograms must also include the University name written in full.
Monograms, Emblems & Wordmarks
Logo Size Requirements
Safe Area
Follow the guidelines above as indicated by the intended x-height to ensure proper distance from other elements.
Monogram Minimum Size Requirements
.25” diameter for print. 18px diameter for web.
Emblem Minimum Size Requirements
1” diameter for print. 100px diameter for web.
Common Misuse
- Do not distort the proportion of the monogram.
- Do not crop or remove any portion of the monogram.
- Do not rearrange any components of the monogram.
- Do not rotate the monogram.
- Do not attempt to recreate the monogram.
- Do not overlay the monogram on images or patterns that negatively affect its legibility.
- Do not recolor the monogram.
- Do not use a black monogram on a background that is more than 30% gray.
- Do not use an orange monogram on a black background.
- Do not use a white monogram on a background that is less than 30% gray.
Logo Placement Guidelines
If possible, the monogram, emblem and wordmark should appear in UT Dallas orange. If UT Dallas orange cannot be used, black or white may be used. The two-color versions may only be used on a white background.
The monograms may be used on select colored backgrounds as illustrated below and on photography that provides adequate contrast to the logo. Exceptions for the use of orange on black will be considered on promotional items when product color is limited and on a case-by-case basis.
New Dimensions Campaign Logo
All internal and external marketing communication pieces using the New Dimensions logo must be approved by Development Communications prior to distribution. Final drafts and proofs of print and digital pieces should be forwarded for review to Jill Blevins (Jill.Blevins@utdallas.edu) and Garrett Chace (Garrett.Chace@utdallas.edu).
Editorial Guidelines
General Editorial Guidelines
All communications sent from the Office of Development and Alumni Relations must adhere to The University of Texas at Dallas editorial guidelines.
For topics not covered in the University’s manual, the Associated Press Stylebook serves as our office’s primary style guide.
University Name Usage
Use “The University of Texas at Dallas” in first reference. “UT Dallas” or “University” are preferred for subsequent references. Use “UTD” if necessary — to avoid repetition or to save space — but use it sparingly. Do not use periods after any of the capitalized letters in either case. “The” is always present and capitalized in the full name of the University.
Campaign Name Usage
Always italicize the New Dimensions campaign name.
Use the full campaign name in your document’s first reference:
New Dimensions: The Campaign for UT Dallas
Subsequent references may use the shortened name:
New Dimensions campaign*
* Note that “campaign” is neither capitalized nor italicized when used in this way.